In this episode we discuss how to create your own opportunities as a sportscasting entrepreneur with Gerald Sanchez, the owner of the Legacy Sports Network in the Houston metro. Topics of discussion include:
- Catching the radio itch at 5 years old.
- The two Houston broadcasters who influenced his style.
- How the legendary Houston Cougar Phi Slamma Jamma squad led to him attending Houston University instead of a more traditional powerhouse broadcasting factory.
- How getting a part time radio job in high school helped him get on the air right away at Houston.
- The eight year process that landed his NCAA D1 women’s basketball gig.
- Big time players who he called games for in high school.
- The reason he took the plunge into becoming both an entrepreneur.
- Why he thinks streaming is the future as opposed to terrestrial radio.
- Why he wasn’t concerned with the risk of going out on his own.
- Starting as an audio streaming service and why he’s transitioning to video.
- How the pandemic accelerated the adoption of streaming at local schools.
- The challenges of selling sponsorships during a pandemic.
- Setting your startup budget.
- How long it took to become profitable in his business.
- His cold call techniques.
- The equipment and software he uses for his streaming business.
- How he finds and schedules broadcasters.
- Picking schools and creating a win win situation with the schools.
- How baseball great Craig Biggio influenced the success of his first partner school.
- Avoiding competition with booster clubs.
- Promoting his streaming broadcasts.
- Setting sponsorship rates.
- The disadvantages of going out on your own.
- Teaching himself the accounting and administrative side of the business.
- The best piece of advice for someone trying to start their own streaming business.
- Why quality is more important than quantity.
- His broadcast horror story.
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