EP 056: Brad Sham, Dallas Cowboys
In this episode I chat with the longtime radio broadcaster for the Dallas Cowboys, Brad Sham:
- The advantage of starting out as a broadcaster in high school.
- Going into the National Guard instead of going to work out of college.
- What he learned from the military that helps him as a broadcaster.
- Starting the very first call-in show in the history of the Dallas market.
- Why ignorance can be bliss early in a broadcasting career.
- The breaks he received that landed him with the Dallas Cowboys flagship station.
- How a surprise visit from his father kept him from quitting the broadcast industry.
- Working with the legendary Verne Lundquist?
- Learning how to “fake it til’ you make it.”
- What he still listens for in his work to improve his broadcasts.
- What’s special about broadcasting the Super Bowl.
- Why he left the Cowboys for three years to broadcast baseball with the Texas Rangers.
- Covering the winter Olympics in Nagano, Japan.
- Working with John Madden in his only ever radio broadcast.
- Covering the two network #1 football analysts, Troy Aikman and Tony Romo, while they played for the Cowboys.
- Covering controversy going on with your team.
- How his prep process has evolved over 39 years as a broadcaster.
- Who are a few broadcasters he likes to listen to on an off week.
And much more!
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