As a sportscaster I truly respect your job. I see the long hours and late nights you put in watching film. I’ve been with you on long bus rides to remote locations when I’m sure you’d rather be with your friends and family. I’m a firsthand witness of the effort you put into teaching young men and women how to become better people through the games they love. At most levels, job security and salary are way too low, while stress and unfair scrutiny are too high. Many of my best friends proudly call themselves coaches, and I appreciate your profession.
The vast majority of coaches I’ve had to work with have been friendly and professional. However, for some reason there are still a fair share of coaches that treat local media like something that needs to be scraped off the bottom of a boot. Why? Are you afraid we are going to try and make you look bad? Are you worried we are going to feed information to your opponent? Do you think you’re above dealing with the lowly media guys? I’ll respond to each of these objections in turn.
I write for this website from the viewpoint of a play-by-play broadcaster. I want to tell the story of the game and accurately describe the action in an entertaining manner. Unfortunately, I believe the perception of sportscasting is that we all want to spew Skip Bayless-esque hot takes. I can only speak from my experience and from my circle of professional friends, but most of us despise the hot take culture. Can we describe a ten yard loss as a 50 yard score? Of course not. We have a responsibility to our listeners to be accurate. Nothing is personal and I can assure you, anyone who goes about intentionally trying to make people look bad in our industry won’t be around for long.
The second question is the one that dumbfounds me the most. Of course we aren’t sharing information with the opposing coaching staff. The biggest reason for this is that while I don’t consider play-by-play to be true journalism, we still value our credibility. Aside from that, if you told us that you were starting the game with an onside kick and the other team came out with their hands team, it would be obvious where it came from. We need access to coaches and we know the coaching community is small and tight-knit. It’s simply self preservation not to do anything that could burn the bridge to that access.
The last question is sometimes the most troubling one. Earlier this season I emailed an opposing coach Monday before a Friday game. He responded and promised to send his starters and we scheduled a time for a short phone conversation to go over name pronunciations. Not only was that conversation blown off, but my follow ups were ignored until two hours before I had to leave for the game Friday afternoon. Not enough time to build charts, memorize names, or really do anything of consequence. It really bothers me that my time was devalued and my ability to prepare was diminished. Would it be acceptable to a coach if a player missed a meeting or if another coach promised to trade film and failed to follow through? This is not the only story like this I have in the bank. In the end, we often just have to swallow our pride and deal with this type of treatment, but we shouldn’t have to!
Coaches and broadcasters have a symbiotic relationship. We need them to give us inside access and information, while they need us to promote their team and bring their games to a larger audience. It’s up to us to make sure that we treat coaches with the utmost professionalism. However, it would be really nice to get the same treatment in return.